Data driven strategy - using data to segment audiences and prioritise asks.
In the age of Big Data, many development offices are finding that they are collecting more data than they can use effectively. Ensuring you use the right data to drive your strategy can be an excellent way to find donor insights that will ultimately guide your fundraising efforts much more efficiently.
Our next webinar, hosted by Adriana Williams, development data expert at Marymount International School, London, will focus on some key areas of data and insight that can benefit your strategy and help you to prioritise asks:
Exploring different ways to identify possible donors
Why prioritising is important to augment your strategy
How the experts prioritise donors
You’ll be able to take away a sample prospect prioritisation calculator which will help you to identify donors and prioritise how to engage them.
About the speaker:
Adriana Williams, Director of Development and Alumni Relations at Marymount International School, London
"I've worked in several development offices of different sizes in London. My passion is data, databases and... GDPR! I'm not even joking, I love it. I love sharing the data joy and making everything as easy to use and follow as possible. Come along and see how database management can be just as exciting as fundraising!"